7 Minute read

How To Advertise Your Business On Instagram (Full Guide)

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Written by

Kristian F.

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Published on

Jan 29, 2021

Instagram is easily one of the most effective and profitable forms of online advertising available today, and we will cover some of the most effective ways to take full advantage of it and get more leads, customers, and sales.


When it comes to advertising, what used to work last year or even last month isn't necessarily what's working today, a lot has changed and continues to change very quickly.


This is why when it comes to creating profitable Instagram advertising campaigns or any advertising campaign in general, it's really important to not only stay current and up to date with the latest trends, and all the tactics that are working today, but to also apply proven marketing principles that have stood the test of time.


And that's why we will share with you our pick for the most effective Instagram advertising strategies.


Jump to a topic:


- Facebook

- Where to put your ad

- Feed ads and story ads

- Video Content

- Split Testing

- Funnel



Facebook


Why Facebook?


Well, what's really important to understand is that Instagram is owned by Facebook, so we have to start there.


When It comes to running Instagram Advertising, its entire dashboard is set up through Facebook Ads Manager, so if you want to run an Instagram ad, you need to create it through Facebook Ads Manager, and that's why it's important to get friendly with Facebook.



Basically, every single part of the Instagram ad is done in the Ad Manager including targeting, campaign objective, traffic, video views, engagement, conversions, the budget limit, scheduling, and even placement options (deciding if you will run feed ads or post ads).


Also, a key piece of the puzzle when it comes to running effective Instagram advertising campaigns is making sure that you have Facebook Pixel installed across all of your online properties like your website, landing pages, or each step of your online funnel.


The reason this is so important is that the Facebook pixel is going to enable you to decide which Instagram ads are giving you the best results when it comes to generating those leads and sales.



Where to put your ad?


Alright, now that we got all that covered, and essentially understood that Instagram ads are run through the Facebook ads manager, the next thing you will need to understand is that if you are going to run Instagram ads, it's really important to go in there and manually select where the placements of the ads you want to appear are going to be.


Basically, if you pick all placements through the Facebooks ads manager it's going to show your ad across pretty much anything that Facebook has available, but if you only want to dial down on Instagram, you need to go in there and manually select just Instagram, and from there, you also need to choose if it's just the feed or just the story.


Now, this part is really important, If you are just starting out and you really have no idea then all placements can work fine, but if you know for a fact that your market is on Instagram and you really want to double down on Instagram ads, then its really important to go in there and manually select that.


The creative is significantly different for Facebook ads vs Instagram ads and also within Instagram between feed ads and story ads.


Every different placement is going to have its own style, different design, and different formating. Click here to see all of the correct formattings for every ad design.



Feed ads and Story ads


You will need to choose if you are going to run just the feed ad or just the story ad, and obviously, they are going to have different designs and different specifications.


One of the biggest mistakes advertisers make is simple creating one ad and just blasting it across all different placements and really not changing it at all, which means it's going to come out looking funny, or part of the image is cropped off or it's going to seem out of place with what you're trying to get across.



Now, of course, feed ads and story ads are going to have different dimensions but they also have a very different style, tone, and the way that people interact with their feed and their stories.


So, you're going to want to make sure that you're understanding this and incorporating those specifications and those design ideas, tone, and the way in which the user engages with these different modalities of feed and story, which you need to bake right into your ad if you want it to be successful.


Tip: Regardless of whether you are using Facebook or Instagram or the feed or the Story ads is that you want your ad to take up as much screen real estate as possible.


This means getting familiar with the specification sizes and then really maximizing the screen real estate that your ad is going to take up.


Basically, if you have the option for the vertical post then go with that one. If not, then go with the square option, and if you can't do that either, then stick to landscape, but the point here is that you want to use as much screen real estate as possible to maximize your chances of success.


After all, you are paying for them to be shown.



Video Content


The next tip we would love to share is to really use and leverage more video content. And we're talking about whether this is organic or whether you are doing paid ads, but it certainly will outperform picture content in most cases.



One of the key factors and one of the deciding triggers behind the Instagram algorithm (behind most algorithms in general) is what kind of content will keep people on the platform and most engaged, and the video does a pretty good job at this because it often takes a lot longer to consume.


Now, with video, you're definitely going to want to test it across feed and across story ads and see which one works better for you.


An important note to remember here is that you do want to include some kind of caption or text on the screen so that you can get to the people that aren't necessarily watching with the sound turned on.



Test Multiple Ads<