5 Minute read
How To Generate Leads Online and Grow Your Store Traffic
Feb 1, 2021
When it comes to generating more leads online, there is no shortage of strategies available to try.
You can run Paid ads, email marketing, video content, audio content, written content, optimize your website for SEO, organic social media, and so on...
The list is pretty much endless, but what makes matters worse and even more confusing is that for every strategy available, there are at least a dozen people on one side saying one way is the absolute best way to go, and on the other side you have people saying why its a total waste of time...
We want to share with you what most "gurus" don't really like to talk about.
And it's not the strategies that don't work, and it's not necessarily your fault either that things didn't work out.
So, if the problem isn't the strategy and it's not you, then what is it?
Well, 9 times out of 10 it's a mismatch between you and the strategy that you're using.
Most of the time it's the mismatch combination and the fact that the strategies aren't being built on a solid foundation.
So, let's fix that now.
Here is my 5-step strategy and the best way to generate leads online.
Identify the Ideal Target Market
You need to as accurately as humanly possible identify your perfect customer (ideal customer).
That's the kind of customer that loves you, loves what you do, want's to tell everyone about you, and is willing (and able) to pay you for the value that you provide.
What's important here is to identify their demographic details like age, gender, income, occupation, etc. Their geographic details like where they live including city, state, province, or country, as well as their psychographic details like what are their attitudes, interests, beliefs, and opinions.
The better and the more clearly you're able to identify your ideal customer, the better your online lead generation will be.
Miracles and miseries
This step is where you want to identify their miracles like their wants, needs, desires, and dreams, as well as their miseries like their fears, frustrations, pains, and their problems.
It's in this step that you'll clearly identify what they want and what they don't want, and then start to communicate how your business is uniquely positioned to solve those problems for them.
So, you see one of the best ways of showing someone that you can help them is by actually helping them.
When you focus on really letting them know that you understand their miracles and their miseries, and present to them with a solution (ideally a solution that your business is uniquely positioned to provide) is when you both win.
Give them what they want (Education-Based Marketing)
You're going to want to create content that directly addresses their miracles and their miseries, and delivers it to them in the form that matches your content creation style and their content consumption style.
So, you really want to identify what kind of content your target market likes to consume.
Is it video content, audio, text, or a combination of all three? Also, you have to take into consideration what kind of content you don't like creating.
If you hate being in front of a camera, then video is not the answer. If you don't like talking, then audio is not the answer. And, if you don't like writing then clearly you are not going to want to do text-based content.