6 Minute read

Are you Testing your Social Media Strategy? - Iconosquare Review


Written by

Kristian F.


Published on

May 23, 2021

Trying to figure out if your Social Media Strategy is going to work in the long run is a hard task... and as we all know, huge changes happen often overnight, which leaves many people unprepared.

If I ever learned anything about running a business, it's that Testing and Monitoring the effectiveness of a Strategy leads to a better understanding of what works for your business and what doesn't.

You can never know if something is going to work unless YOU try it.

So, in order to know if your strategy is going to work in the long run, you need to monitor its progress over a period of time, and there's no better way to do that than with Iconosquare.

Jump to a section:

- What is Iconosquare?

- Iconosquare Features

- Analytics

- Scheduling

- Listening

- Manage

- How to use Iconosquare

- Honest Review of Iconosquare + Special Offer!

What is Iconosquare?

Iconosquare is a Social Media Analytics Tool (Official Instagram & Facebook Partner) focused on providing accurate Reports for your Social Media Accounts. Using a Tool like Iconosquare allows you to always know if your strategy is working and make data-driven decisions to grow your business.

Iconosquare Features

As said before, Without proper in-depth analytics, there is no way of knowing if the strategy you're using works for your Business. Iconosquare offers Tons of useful Analytics Tools which will allow you to track your progress.

Here is our breakdown of all Iconosquare Features:

Analytics - Measure and Benchmark your Social Media Performance

- Analytics (For Instagram, Twitter, and Facebook)

Get a deeper understanding of your Instagram and Facebook performance and easily analyze your account's performance to provide highly relevant and valuable content to build your community and brand through the following metrics:

- Follower growth

- Reach and impressions

- Audience demographics

- Profile Activity (Not Available for Twitter)

png iconosquare infographic reach impressions analytics saves

Easily organize and Categorizes your media into Albums using Labels - a great way for analyzing the performance of content groups within a campaign.

Promoted Post Analytics (For Instagram)

Understand the impact of your paid marketing efforts. Once unlocked, see the paid vs organic split on a post by post basis across multiple metrics like:

- Engagement

- Reach

- Impressions

Report exports will also show your performance split by paid and organic so you can share this with your team, manager, or clients.

Custom Dashboard (For Instagram, Facebook, and Twitter)

The Custom Dashboard allows you to customize your view to better understand the performance of each one of your social profiles based on the KPIs most important to them.

- Create a unique dashboard for every social profile you manage and share it with your Team Members

- The Dashboard is quick to build using drag and drop tools

- Duplicate your dashboard to other social profiles.

- Export a PDF or XLS report of your dashboard. Schedule these to be sent regularly from within the Exports & Reports section.

post on hashtag png report analytics over time infographic iconosquare

Stories Analytics (For Instagram)

Get an in-depth analysis of your stories so you can track and improve performance for greater engagement.

- The Full History of your Stories from the time you verified your Instagram Business Page on Iconosquare.

- Impressions, reach, and completion rate.

- Tab backs and tab forwards.

- Understand the best time to post Stories.

- See Total Replies and Average Replies data.

meow image story posts png iconosquare instagram report tabs back exits saves analytics infographic

Content Optimization (For Instagram, Facebook, and Twitter)

Increase your engagement and build your community by understanding:

- Past posts that generated the most likes, most comments, and most engagement so you can optimize your future content.

- Scheduling your Content for The Best Time to Post and when your Followers are Online for the most engagement and maximum performance.

best time to post engagement iconosquare report png image branding expert

Report (For Instagram, Facebook, and Twitter)

Provide clear Reports on your social media performance.

- Create and download easy to read PDF and XLS reports on your performance

- Schedule regular reports for your social profiles, Competitors & Hashtags you are tracking, and your Custom Dashboards.

- Advanced and Agency Plan users can create reports for a customized date range.

- Have your reports delivered directly to your inbox and the inboxes of anyone you add (Team Members, Managers, or Clients)

reach and impressions history inpressions reach average engagement rate analytics report instagram facebook twitter infographic iconosquare png

Scheduling - Publish & Manage your social media content

- Scheduler (For Instagram and Facebook)

- Save time and schedule your posts for Instagram and Facebook in advance.

- Automatically post single image and video posts, Facebook statuses, and manually post Instagram Carousels and Stories. (Check out "6 Ways you Can Use Instagram & Linkedin Carousel Posts + Free Templates")

- Post to multiple profiles at once

- Schedule your first comment to be published underneath your post - perfect for including hashtags!

- Add Location and Account Tags to your single-image posts

Use Filters in the Scheduler to understand:

- Best times to post for maximum engagement

- When your followers are online

- Social media events coming up

Preview your Instagram and Facebook posts

scheduling social media posts with iconosquare every day hours branding expert png jpeg image infographic instagram facebook profile

Content (For Instagram and Facebook)

- Media Library: Upload and store multiple images and videos in advance.

Use filters to see which media you've already used, search by date, type of media, and source.

- Save Captions and hashtag lists in advance: Prepare and store captions in advance to insert into your posts when scheduling.

Build Hashtag lists around specific topics or brands and insert them into your posts.

saved captions hashtag lists iconosquare infographic branding expert faq answer market content corporate image png jpeg

Listening - Follow & Engage in the conversation about your social media profiles

Industry Benchmarks (For Instagram and Facebook)

Easily compare your performance to that of your Industry across a range of metrics. Available for both Instagram and Facebook pages, you can see how you're performing on things like:

- Follower/Fan growth rate

- Engagement

- Posting habits

- Reach rates

- Instagram Stories and more.

Benchmarks are based on data from Iconosquare users within the industry you selected for your Facebook or Instagram Business profiles.

average engagement rate per post your profile name png image iconosquare infographic branding expert follower growth rate

Monitor (For Instagram and Facebook)

- Competitors: Track your competitor's activity, and performance, and benchmark it against your own.

- Hashtags (Instagram only): Understanding the performance of hashtags: what's being posted under a specific hashtag, how often, and the engagement rate generated by each hashtag.

Schedule regular reports on the performance of any Competitors or Hashtags you are tracking from within the Exports & Reports section.

Mentions Feed & Analytics (For Instagram)

Easily monitor what is being said about your brand on Instagram

- See all posts where your social profiles are being mentioned in the comments/captions or tagged in the photo.

- Reply directly to mentions from within Iconosquare when you are mentioned in the caption or in the comments.

- Track your mentions history.

Understand the split of your mentions by photo, comment, and caption tag across media types.

Manage - Boost your productivity

Manage (For Instagram, Facebook, and Twitter)

Multiple Profiles: Add as many profiles as you want to your account and easily switch between them with a simple click.

Analytics, Scheduling, and Reporting are available for all the profiles added to your account.

- Users & Roles: Add as many team members as you need and assign them roles, depending on what you'd like them to do within the platform.

Conversation (For Instagram and Facebook)

Quickly and easily engage with your community by monitoring comments on your social media.

- Translate, read and reply to comments.

- Mark all as "read" and export comments.

- Reply directly to mentions from within the "Mentions" tab when you are mentioned in the caption or in the comments.

- Random Comment Picker Tool: Randomly select contest winners. Filter by Unique Comments, number of winners, hashtags, and mentions used.

messages conversation instagram facebook iconosquare monitoring comments social media comment picker tool iconosquare mentions caption

Feeds (For Instagram and Facebook)

- Follow competitors by adding them to the "My Competitors feed" to easily monitor what they're posting.

- Use the "My Tags Feed" to easily see photos where you've been tagged or mentioned in the caption or comments.

- Track media posted by specific Facebook pages or using specific hashtags for Instagram media. Add up to 50 Facebook pages per feed!

feeds instagram facebook my tags feed competitors feed png iconosquare branding expert

Advanced Search (Instagram Only)

Easily search for hashtags to understand use rates and how they are performing.

Refine your search with additional criteria such as:

- Number of likes and comments

- Media type

- Date posted

- Specific words or phrases used in the caption

How to use Iconosquare

Iconosquare is built for ease of use and with their up-to-date Youtube Channel, they got you covered will all Tips & Tricks, Questions, and Guides you can imagine.

For All Guides and Tutorials, check out the Iconosquares Youtube channel here.

Honest Review of Iconosquare:

Iconosquare is Truly an Amazing Tool for Social Media Growth. They provide you with TONS of useful Metrics, Guides, and Resources to grow your Social Accounts and Monitor your progress to adjust your path along the way.

Using a good Analytics Tool for your Social Media is crucial for business success, so why not get the best one on the market?

AND, as an added bonus: Iconosquare is giving us the opportunity to share a Special Coupon Code for those who are planning on trying their Premium Features! Use the Code: icopromo5 for 5% OFF