Basics of Search Engine Optimization (SEO)

Search Engine Optimization is one of the best ways to get organic reach, so it's highly important to take advantage of it and do it properly.

To get to the top page of google, you need to first take a couple of crucial steps to optimizing your content and your SEO strategy.

Jump to a section:

- Keywords

- Content Creation

- Content keywords optimization

- User Experience

- Unique Images

Keywords

To rank higher on google, you need to use 1-3 keywords that best fit your topic, but at the same time aren't too competitive.

A great way to find good, low competition keywords is Answer The Public.

Answer the Public shows what people on social media are talking about and translates those topics into amazing keywords.

Also, they offer great "long tail" keywords that are less competitive and easier to master.

Another great way to find good keywords is Exploding Topics.

They provide data on certain topics that grow over the months and years to showcase what's popular and what people are interested in.

Content Creation

Creating High-quality content is a must to rank higher and stand out among the millions of blog posts, videos, pictures, etc.

So, Always give your best to make the content you post valuable and interesting.

When you post high-quality content, people are going to read and share it with others, which leads to more engagement, more readers, and ultimately, more money.

Longer and more in-depth content also provides greater and better results than short content.

Posting long content won't guarantee your success but will substantially increase the chances of others sharing and enjoying it.

How to make high-quality content?

For most people, making content that you enjoy is the best way to create high-quality content because you enjoy making it and you're interested in it, which people can definitely notice.

But, if you still don't know what to post and how to make it stand out, there are tons of amazing creators on Fiverr offering to help you out and give you a hand! Click here to check them out!

Keyword-Optimize your content

Just using keywords in your content is not enough to rank high on google.

Google requires you to give relevant context around your keywords in order to confirm that what you are talking about is legit, and a great way to do that, you need to use LSI keywords.

LSI keywords are words/phrases that are closely related to the main keywords that you are using.

Example: For the keyword "food", you will get LSI keywords like "food synonym", "list of foods", "fast food", "junk food", "food recipes, etc.