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The BEST Brochure Sizes & Folds for Your Business


Written by

Kristian F.


Published on

Dec 12, 2022

Brochures are an essential marketing tool for businesses. They are a physical representation of a company's brand and can be a powerful way to showcase products and services. But with so many different sizes of brochures available, it can be difficult to know which one is best for your business...

Jump to a Section:

- Ideal Brochure Sizes & Folds

- 5 Tips to Create the Perfect Marketing Brochure

- Start with a plan

- Use brochure templates

- Keep it simple

- Showcase your products and services

- Include a call to action

- Which is Better: Flyer of Brochure?

Ideal Brochure Sizes & Folds

simple brochure sizes and folds infographic by branding expert

In general, the standard sizes for brochures are 8.5" x 11", 8.5" x 14", and 11" x 17". These sizes are convenient because they can easily be printed on standard printer paper and can be folded in a variety of ways to fit the desired amount of content.

The most common fold for brochures is the trifold, where the brochure is folded into thirds. This allows for six panels of content, with the middle panel being the largest. This fold is popular because it allows for a good balance of information and visual appeal.

Another popular fold is the bi-fold, where the brochure is folded in half. This creates four panels of content, with the front and back panels being the largest. This fold is great for showcasing a large image or graphics on the front and back panels.

In terms of design, it's important to consider the content and intended use of the brochure when choosing a size. For example, a brochure with a lot of detailed information may benefit from a larger size, such as 11" x 17", to allow for more space to include text and images.

On the other hand, a brochure with minimal information may be better suited to a smaller size, such as a bi-fold, to avoid looking too cluttered.

Ultimately, the best brochure size will depend on the specific needs of your business and the intended use of the brochure. It's important to consider the design, content, and intended audience when choosing a size to ensure the brochure is effective in achieving its marketing goals.

5 Tips to Create the Perfect Marketing Brochure

simple infographic on how to structure and design a marketing brochure by branding expert

Creating a marketing brochure can be a great way to showcase your business's products and services, but with so many different elements to consider, it can be overwhelming to know where to start. Here are five tips for making the perfect marketing brochure:

- Start with a plan. Before you begin creating your brochure, it's important to have a clear idea of what you want to accomplish. Determine the main message you want to convey, the target audience, and the key information you want to include. This will help you stay focused as you design and create your brochure.

- Use brochure templates. There are many free brochure templates available online that can help you create a professional-looking brochure without having to start from scratch. These templates can provide a starting point for your design and can be customized to fit your brand and style.

Here are a few of our favorite websites with free brochure templates:

- Canva

- Freepik

- Adobe

- Venngage

- Visme

- Keep it simple. When it comes to marketing brochures, less is often more. Avoid cluttered designs and long blocks of text, and instead focus on creating a clean and visually appealing layout. Use images, graphics, and bold headlines to grab the reader's attention and highlight the most important information.

- Showcase your products and services. The main purpose of a marketing brochure is to showcase your business's products and services. Be sure to include clear and compelling images of your products, along with detailed descriptions and pricing information.

- Include a call to action. A call to action is a statement or question that encourages the reader to take a specific action, such as visiting your website or making a purchase. Be sure to include a clear and compelling call to action in your brochure to encourage the reader to take the next step.

Which is Better: Flyer or Brochure?

which is better - flyer or brochure for marketing and promoting your business? by branding expert

Brochures and flyers are both common marketing tools that businesses use to promote their products and services. While they may seem similar at first glance, there are several key differences that make brochures a better choice for marketing than flyers.

One of the main advantages of brochures over flyers is their durability. Brochures are typically printed on thicker paper or cardstock, which makes them more durable and able to withstand being handled and transported.

In contrast, flyers are often printed on thin paper that can easily be damaged or discarded.

Another advantage of brochures is their versatility. Brochures can be designed in a variety of sizes and folds, allowing businesses to customize them to fit their specific needs and goals. This allows businesses to create brochures that are tailored to their target audience and the information they want to convey.

In contrast, flyers are typically limited to a single size and fold, making them less versatile and customizable. Additionally, brochures offer more space for information and visuals. Because of their larger size and multiple panels, brochures can include more detailed information and images than flyers.

While flyers can be effective for certain marketing purposes, brochures are generally a better choice for businesses looking to provide a comprehensive and compelling overview of their products and services, and to showcase them in a more visually appealing way.