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Ultimate Guide on Logo File Formats and Use Cases


Written by

Kristian F.


Published on

Jul 27, 2022

If you ever had the chance of working with logo designers, you probably noticed that each one has a different style, process, and deliverables. Because of this, it's easy to get confused as to what the designer actually needs to provide at the end of the project.

But fear not! In this article, I'm going to outline all of the necessary details about logo deliverables and their file formats, so that you can conclude a logo design project with complete confidence!

Jump to a Section:

- Meaning Behind Essential Logo File Formats & Colors

- Package Folder Guidelines

- Logo Types

- Print and Digital

- Logo Colors

- Final Formats

- Logo Guide

Meaning Behind Essential Logo File Formats & Colors

logo file formats infographics with adobe illustrator eps svg editable pdf jpeg png

Each file type has a specific feature/characteristic that separates it from the rest. Because of that, it's extremely important to understand what these characteristics are to make sure we're using the right file format in the right situation.

So, let's go over all of the essential file formats to understand the purpose and importance of each one.

.AI - Adobe Illustrator

.AI is a proprietary vector-based file format by Adobe Systems. It is the industry-standard source file for logo designs.

From this file, the designer will be rendering/exporting all other file formats needed (.JPG, .PNG, .SVG, etc.).

.EPS - Encapsulated Post Script

Like a PDF, an EPS file can be edited with any vector graphics program. Although it's becoming outdated, some print shops with older software will still request these files, so they're good to have on hand, but generally, .AI file is all you need.

.JPEG - Joint Photographic Experts Group

A popular image format that is commonly used for photographs and web graphics. Its lossy compression allows for smaller file sizes than .PNG, but does not support transparent backgrounds.

.PDF - Portable Document Format

Another editable vector-based file format. Its universal file format makes it extremely versatile. It's typically used for printing and easily sharing documents online.

.SVG - Scalable Vector Graphics

SVGs are great for websites or apps to keep logos and icons sharp. The greatest thing about .SVG files is that they are infinitely scalable without any pixelation.

.PNG - Portable Graphics Network

Another image format that is great for web graphics and digital displays. Supporting transparent backgrounds is a key advantage over JPEG, but file sizes and typically larger.

RGB - Digital (Red, Green, Blue)

The color space for digital displays. These files are used for digital purposes such as web graphics or photographs.