5 Minute read

How to Find, Design, and Choose the Best Logo for Your Brand

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Written by

Kristian F.

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Published on

Jun 5, 2021

Logo plays a HUGE part in a Good, High-Quality Brand Identity, and in this article, we will show you how important "Good Logo Design" is for the success and longevity of your Business.


🕊️ Fly to a section:


- What Tool should I use for Logo Design? (Logo Maker App)

- Logo Makers (Apps) to avoid

- How To Start the Design Process

- 5 Tips to Follow When Making a Logo Design

- 3 Things to Avoid When Making a Logo Design

- Where to Find High-Quality Logo services



What Tool should I use for Logo Design? (Logo Maker App)


Most Professional Logo Designers use Adobe Illustrator.


Adobe Illustrator is a Vector Graphics Editor and design program developed by Adobe Inc. It's available on Windows 10 and macOS.

It has all the tools that will allow you to create virtually anything you can think of.


If you're looking to become a Logo Designer, then Adobe Illustrator is a must.


A great alternative would be Inkscape.


Inkscape is a free and open-source vector graphics editor used to create vector images, primarily in Scalable Vector Graphics format. Other formats can be imported and exported. Inkscape can render primitive vector shapes and text.


Inkscape is available on Windows 10, macOS, and Linux


Recommendation: Many think that you need years of studying and a degree to be a Professional/Serious Logo Designer, but that simply isn't true.

We recommend checking out Mohamed Achraf, to quickly learn the basics and more advanced methods to start making stunning Logo Designs (Mohamed Achraf teaches Logo Design with Adobe Illustrator)



Logo Makers (Apps) to avoid


There are many "quick fix" solutions for Logo Design on the Internet, but searching for a "quick fix" solution when it comes to your Logo is a recipe for disaster.


One of those solutions is Canva.


Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents, and other visual content.


It's a great platform for quickly creating amazing graphics for your projects, but when it comes to Logo design, it should never be considered.


Most Logo Designs you find on Canva are generic and overused.


Additionally, Canva doesn't offer those crucial tools every Logo Designer needs to create professional, high-quality Logo Designs.


Another example of a Bad Logo Maker is the Wix Logo Maker.


Wix Logo Maker is a Tool from Wix Inc. that collects your logo preferences and quickly creates tons of Templates from which you can start editing your Logo.


The Problem with this tool is similar to Canva: Not Enough Options.


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Wix Logo Maker / Editor

Besides the lack of Features and Tools within the Wix Editor, another BIG issue is the pricing. To download and use the Logo you created, you will need to pay 20$! And if you want to get the Resizable Logo Files, you'll need to pay 50$!!


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Wix Logo Prices

It's safe to say that you should stay away from the Wix Logo Maker and rather use other alternatives we mentioned.



How To Start the Design Process


To Start the Design process, you will need some sort of inspiration.


If the Design you want to make is intended for your Client, the best thing you can do is to ask them for a detailed description of their Brand/Business.


The same method would be used if you're making a Logo for your Own Brand/Business.


Example: I'm a Black Belt in Brazilian Jiu-Jitsu (martial art). I feel I have a good BJJ knowledge to teach people, build my team, do what I love, and be successful in this business. I want to open a strong BJJ community to compete all over the world, and also open up our brand to other people if they want to enjoy our team and affiliate.


From that Example, you can extract a few keywords like "Jiu-Jitsu", "Teach People", "Team", "Strong", or "Community".


With those keywords, you can start forming a mood board*


*Mood board is a type of visual representation or 'collage' consisting of images, text, and samples in a composition.