7 Minute read

Why Color Psychology is so Important in Graphic Design


Written by

Kristian F.


Published on

Aug 5, 2022

If you have any experience with graphic design, you would know that color psychology is used all the time for many different applications. Whether you're trying to design a logo, flyer, or website, picking between the right colors can make all the difference.

In this article, we are going to go over all of the important factors of color psychology, the meaning of each color, and other key elements every designer should know when designing, so let's get started!

Jump to a Section:

- What is Color Psychology?

- What is the Meaning of each Color?

- How to Pick the right Color?

- Get familiar with Colors

- Color Contrast

- Color Psychology in Advertising and Marketing

- Color Emotions in Logo Design and Branding

- Conclusion

What is Color Psychology?

color psychology in the human brain illustration infographic image

In short, color psychology is the study of how colors affect perception and behaviors.

Different colors have meanings, connotations, and psychological effects that vary across cultures.

In graphic design, color psychology is used to help designers with their decision-making in order to attract more attention and stand out from the crowd.

Color psychology also involves using "Color Theory" which is the practical application of color combinations, hue mixing, and color perception.

What is the Meaning of each Color?

Each color has a specific meaning that is consciously or subconsciously recognized by people. Taking advantage of these meanings can boost your design clarity and allow you to achieve better results.

- Red

The color of passion and energy. Red draws attention like no other color and radiates a strong and powerful energy that motivates us to take action.

It is also linked to sexuality and stimulates deep and intimate passion. Color red is ubiquitously used to warn and signal caution and danger.

- Orange

The color of enthusiasm and emotion. Orange exudes warmth and joy and is considered a fun color that provides emotional strength.

Orange color is optimistic and uplifting, adds spontaneity and positivity to life and it encourages social communication and creativity. It is a youthful and energetic color.

- Yellow

The color of happiness and optimism. Yellow is a cheerful and energetic color that brings fun and joy to the world.

It makes learning easier as it affects the logical part of the brain, stimulating mentality and perception.

It inspires thought and curiosity and boosts enthusiasm and confidence.

- Green

The color of harmony and health. Green is a generous, relaxing color that revitalizes our body and mind.

Green color balances our emotions and leaves us feeling safe and secure.

It also gives us hope, with promises of growth and prosperity, and it provides a little bit of luck to help us along the way.

Green is also used as a symbol of nature.


The color of calmness and clarity. Turquoise stabilizes emotions and increases empathy and compassion.

It emits a cool calming peace, gives us a boost of positive mental energy that improves concentration and clarifies our mind, and creates a balance that clears the path to spiritual growth.

- Blue

The color of trust and loyalty. Blue has a calming and relaxing effect on our psyche, that gives us peace and makes us feel confident and secure.

Color blue dislikes confrontation and too much attention, but it is an honest, reliable and responsible color and you can always count on its support.

- Purple

The color of spirituality and imagination. Color purple inspires us to divulge our innermost thoughts, which enlightens us with wisdom of who we are and encourages spiritual growth.

It is often associated with royalty and luxury, and its mystery and magic sparks creative fantasies.

- Pink

The color of love and compassion. Pink is kind and comforting, full of sympathy and compassion, and makes us feel accepted. Its friendly, playful spirit calms and nurtures us, bringing joy and warmth into our lives.

Pink is also a feminine and intuitive color that is bursting with pure romance.

- Brown

The color of stability and reliability. Brown is dependable and comforting. A great counselor and friend full of wisdom.

You can count on its help if you need an honest opinion, support and protection.

It stabilizes us, helps us stay grounded and inspires us to appreciate the simple things in life.